Content That Converts: Editorial Ideas Around Certified Furniture
Follow a certified board from forest to living room. Spotlight foresters, mill specialists, and finish chemists in short profiles. Explain how each step preserves certification integrity. End with a homeowner photo essay. Ask readers to comment with questions you should bring to your next supplier interview.
Content That Converts: Editorial Ideas Around Certified Furniture
Film a two-minute walkthrough of your testing lab or partner facility. Overlay plain-English captions explaining what GREENGUARD or Cradle to Cradle really means in daily use. Post clips to social, and invite followers to drop their biggest certification confusions for a live Q&A session.